Himalaya Herbal Healthcare, popular for its ‘head-to-heel’ range of innovative and scientific herbal products, opened its exclusive outlet in the heart of Dehradun’s city center.

Located strategically at the city’s favorite shopping destination, Rajpur Road, opposite Madhuban Hotel, the outlet is easily accessible to a wide demographic cross-section. Since the area is a popular hangout for young shoppers, Himalaya’s store will be a huge attraction for youngsters with an affinity for herbal and natural products.

The outlet showcases the entire range of herbal products which includes therapeutics, herbal supplements, personal care, consumer health and animal healthcare.

From creams, lotions, hair oils and soaps made from exotic herbs to face washes, shampoos and scrubs, consumers will be spoilt for choice at the Himalaya outlet!

The store has a warm and inviting feel, enhancing the aura of ‘natural-ness’. The design is simple but stylish with a scientific store plannogram, a brand new mnemonic and smart trendy uniforms designed by one of India’s leading fashion designer, Manoviraj Khosla.

“Himalaya shares a special relation with the city of Dehradun. The company was founded in this city and we continue to have a manufacturing presence here”, said Dr. S. Farooq, President- Bulk Manufacture, The Himalaya Drug Company. “The Himalaya brand enjoys huge popularity with the local population, and its name inspires trust and quality. It is witnessing a 30% annualized growth in this market! With our new store we hope to reach out to a younger audience who is interested in safe and efficacious herbal products”, he added.

The concept of a Himalaya exclusive outlet is very unique. It is not just a place to display our products but it serves as a space for consumers to learn about contemporary scientific Ayurveda. The store is electronically linked to a CRM cell where customer queries can be answered by a panel of doctors. It also has trained personnel who can provide consumers with relevant product information. In fact the stores are ‘information kiosks’ for people wanting to know more about good, safe and effective herbal products.

Identifying Dehradun as one of its important markets, Saket Gore, their Business Head-Consumer Health Division said- “Dehradun boasts of a diverse population. There is an interesting mix of people from across the country as well as travelers from abroad. Thus we can cater to a large variety of consumers. Moreover, people in Dehradun are steeped in a culture and environment that is completely attuned to nature. Hence the pure natural products that Himalaya offers forms an instant connect with the consumers here”

“Moreover, we have experienced a lot of success with similar stores in Rishikesh, Mussorie and Dharamshala in the past. Dehradun is an extension of our hugely successful presence in hill stations”, he added.

About The Himalaya Drug Company

The Himalaya Drug Company was founded in 1930 by Mr. M Manal with a clear vision to bring ayurveda to society in a contemporary form and to simplify the 5,000-year-old system of medicine.

Starting operations in Dehradun way back in the 1930s, the company later spread its wings to Mumbai and subsequently across the country. In 1975 the company set up an advanced manufacturing facility in Makali, Bangalore which today houses the corporate headquarters. In 1991 the company relocated its R&D facility to Bangalore.