Frontrunners in Herbal Healthcare, The Himalaya Drug Company, today announced the launch of Himalaya's Baby Care Range. The launch earmarks Himalaya's entry into the Baby Care category with a 100% Herbal Actives range.

The Himalaya Baby Care range consists of seven products: Moisturizing Baby Soap, Baby Powder, Baby Lotion, Gentle Baby Shampoo, Nourishing Baby Oil, Baby Cream and Diaper Rash Cream. Himalaya Baby Diaper Rash Cream is the first of its kind introduced in the category in India.

R & D efforts at Himalaya have been directed towards arriving at a safe, herbal baby care range supported by modern and scientific processes. Extensive dermal safety studies and clinical trials have been conducted to determine and ascertain the safety and efficacy of each and every product in the range.

Announcing the launch, Mr. Soumitro Banerji, Business Head, Personal Care Division, The Himalaya Drug Company stated, "Market surveys indicated a ready willingness among consumers to experience a brand of repute in the herbal category. Given the growing popularity of our products, we have time and again received feedback to introduce products for baby care. Like our other products, we are sure that the Himalaya baby care range will win consumer confidence."

Enumerating the R & D efforts, Dr. S. K. Mitra, Executive Director - Research & Technical Services stated, "The Himalaya baby care range has been supported by superior process development techniques to ensure that the products deliver measured efficacy and at the same time are mild on the baby's skin. The entire range has been produced and developed with utmost care and attention after seven years of extensive research."