HIMALAYA HERBALS - International Personal Care Range Unveiled

• In alignment with the global brand unification exercise, Himalaya Ayurvedic Concepts in India has been re-christened to Himalaya Herbals, existing internationally

• Himalaya's personal care range now unveils a new global look

Bangalore, December 11, 2003

The Himalaya Drug Company, leaders in "Herbal Healthcare", in a strategic move announced the re-christening of Himalaya Ayurvedic Concepts in India to Himalaya Herbals - the existing brand name for its personal care range worldwide. Himalaya unveiled a new global look for its personal care range - Himalaya Herbals.

Himalaya Herbals, the umbrella brand name for a range of personal care products - takes on the new avatar to compete with international brands in India, USA, South America, Europe, Middle East, Africa and Asia Pacific. Himalaya Herbals -distinctively designed and packaged, not only augments the brand personality but also makes it visually powerful, making it contemporary and truly world-class.

Speaking on the occasion, Mr. Soumitro Banerji, Business Head, Personal Care Division, The Himalaya Drug Company, said - "The 'Himalaya' brand name enjoys a strong equity both with doctors and consumers across the world, built over the years with the help of safe and efficacious products. The recent initiative is in sync with our global brand unification exercise and is a logical extension in making Himalaya a world-class brand. The new look would enhance the brand value and enable us to compete with the best brands in both domestic and international markets".

About Himalaya Herbals - Personal Care Division
Himalaya has used its wealth of knowledge and research in natural herbal remedies, to formulate a range of personal care products that cater to consumers' daily needs. This range offers the goodness of natural solutions for daily use, with no side effects. The products in the Himalaya Herbals range consists of natural herbal based products spanning Hair Care, Skin Care, Body Care, Health Care and Oral Care.

About The Himalaya Drug Company
Since its inception in 1930, The Himalaya Drug Company has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Today, Himalaya products serve the health and personal care needs of consumers in over 50 countries.

All Himalaya formulations are subject to primary research of up to ten years before the final product reaches the consumer. It is this emphasis on research and stringent quality standards that has led over 200, 000 doctors worldwide to endorse Himalaya products.