The Himalaya Drug Company, India's leading Herbal Healthcare company today announced the launch of 'Himalaya Chyavanaprasha', marking its entry into the Chyavanaprasha market.

Chyavanaprasha has been positioned with the baseline, "Sehat ho ya Kaamyabi - No Shortcuts", which highlights Himalaya's commitment to offer an authentic and efficacious formulation supported by modern and scientific processes."

To further emphasize the key values - No shortcuts for good health or success - star Indian cricketers Yuvraj Singh and Zaheer Khan will be the Brand Ambassadors for Himalaya Chyavanaprasha.

Himalaya Chyavanaprasha is being offered in an attractive jar, contemporary and sleek in design with vibrant colours. Chyavanaprasha is available in a convenient family pack size of 500 gm jar priced at Rs 110.

Announcing the launch of Chyavanaprasha, Mr. Ravi Prasad, President and CEO said, "Himalaya has 72 years of expertise in developing pharmaceutical-grade ayurvedic products. The 'Himalaya' brand name enjoys a strong equity both with doctors and consumers, built over the years with the help of safe and efficacious products. Given the growing popularity of our products, we have time and again received feedback from the consumer to introduce Chyavanaprasha. Like our other products, we are sure that Himalaya Chyavanaprasha will definitely win consumer confidence."

Enumerating the R & D efforts, Dr S K Mitra Executive Director - Research & Technical Services stated, "Himalaya Chyavanaprasha has been developed by following set traditional guidelines supported by superior process development techniques to offer a product with a better flavour, texture and measured efficacy. Right from the growing and selection of all the 48 herbs to ensuring that the packaging is one such that the freshness of the ingredients is not lost till it reaches the end customer, Chyavanaprasha has been produced with utmost care and attention."

Commenting on their role as Brand Ambassadors of Himalaya Chyavanaprasha:
Yuvraj Singh said, " For every sportsperson, getting to the top requires tremendous determination, skill and most of all hard work. In a competitive environment, there are no shortcuts to success. Himalaya is one such company that has made a mark in manufacturing products of world-class quality due to sustained research and development spanning several years. I am proud to be associated with Himalaya Chyavanaprasha and it is my privilege to be its ambassador."

Zaheer Khan, added, "Hard work and sheer determination are the key ingredients to consistency and success and there are no shortcuts. Himalaya has always believed in striving for perfection through years of research. It gives me great pride to be part of a company that stops at nothing but the best."

Health benefits of Himalaya Chyavanaprasha:

•   Adaptogenic, immunomodulator, health promoter, rejuvenator
•   Improves digestion, bowel movements
•   Indicated in respiratory dysfunctions
•   Debilitating and aging disorders

Himalaya Chyavanaprasha is a unique combination of ancient wisdom & modern science, an age-old recipe prepared under strict supervision. Enriched with pure honey and amla, a rich source of Vitamin C; the natural ingredients used for Himalaya Chyavanaprasha are tested to ensure the highest levels of purity.

About the company:

Since its inception in 1930, Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Today, Himalaya products serve the health and personal care needs of consumers in over 55 countries including USA, UAE, UK, Holland, Switzerland and Belgium.

Himalaya offers the following product ranges:
- A medicinal range that includes well-known brands like Liv.52, Bonnisan and Geriforte
- Personal care products under the brand, "Ayurvedic Concepts"
- A range of animal health products
- A range of single herbs under the brand, "Pure Herbs"

All formulations of Himalaya are subject to primary research for upto 10 years before reaching the consumer as the final product. It is this emphasis on research and stringent quality standards that has led 200,000 doctors worldwide to endorse Himalaya products.

For more information, visit Chyavanaprasha page.