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Ginger-mint
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Cardamom-mint
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Tulasi-mint
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Honey-mint
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The Himalaya Drug Company today announced
the launch of "Throat Drops" for throat irritation and
bad breath with offerings in four variants - Ginger-mint, Cardamom-mint,
Tulasi-mint and Honey-mint.
Priced at 50 p for each throat drop, Himalaya
Throat Drops are being offered in vibrant, attractive packaging
and are available at all leading chemists and departmental stores
across the country.
Each variant of Throat Drops launched by
Himalaya is enriched with the goodness of herbal ingredients that
promise a lot more than just refreshment. Tulasi. Cardamom. Honey.
Ginger. Each combined with mint deliver not only on the promise
of freshness but also provide relief to the throat. The natural
way.
Announcing the launch of 'Himalaya
Throat Drops Mr. Ravi Prasad, President and CEO, The Himalaya
Drug Company said, "The 'Himalaya' brand name enjoys
a strong equity both with doctors and consumers, built over the
years with the help of safe and efficacious products. The introduction
of Himalaya Throat Drops is in alignment with our vision - wellness
in every home through herbal healthcare".
The advertising tagline "Gale Mein Aawaz,
Sasoon Mein Taazgi" conveys the promise that the product delivers.
Since its inception in 1930, The Himalaya
Drug Company has pioneered the use of modern science to rediscover
and validate ayurveda's secrets. Today, Himalaya products serve
the health and personal care needs of consumers in over 55 countries.
All Himalaya formulations are subject
to prim\ary research of up to ten years before the final product
reaches the consumer. It is this emphasis on research and stringent
quality standards that has led over 200, 000 doctors worldwide to
endorse Himalaya products.
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