Himalaya Drug Company, developing health and personal care products for consumers across 50 countries, has introduced a Fairness Cream under its HIMALAYA range of products. Himalaya Fairness Cream has 100% 'natural actives' that improves complexion and keeps the skin soft and fresh.

The Research & Development wing at Himalaya has developed a unique formulation that provides fairness, freshness and nourishment to the skin. The natural goodness of Rose in the cream improves complexion and Orange works towards removing the blemishes. The presence of Aloe vera soothes and moisturizes the skin and Walnut provides the necessary nourishment to the skin. Himalaya Fairness Cream works throughout the day, making complexion better each time, every time.

Announcing the launch of Himalaya Fairness Cream, Soumitro Banerji, Executive Vice-President, The Himalaya Drug Company, said "Himalaya has 72 years of expertise in developing high quality ayurvedic products, which are very popular all over the world. Given the growing popularity of high quality Himalaya products, we have time and again received feedback from the consumer to introduce a fairness cream. The natural ingredients make Himalaya Fairness Cream a 100 per cent natural product with no bleaching agents and harmful chemicals."

The distinctive formulation of Himalaya Fairness Cream ensures that the results are visible in three weeks. The cream has to be applied all over the face and neck twice a day after a gentle face wash. The Fairness Cream is available in lamitubes of 25g and 50g priced at Rs 25 and Rs 46 respectively.

About the company: Since its inception in 1930, Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Today, Himalaya products serve the health and personal care needs of consumers in over 50 countries including USA, UK, Holland, Switzerland and Belgium.

All formulations of Himalaya are subject to primary research for upto 10 years before it reaches the consumer as the final product. It is this emphasis on research and stringent quality standards that has led 200,000 doctors worldwide to endorse Himalaya products.

For more information, visit Fairness Cream page