Producer of leading household brands such as Liv.52 and Ayurvedic Concepts, The Himalaya Drug Company on Thursday announced the launch of a new range of healthcare products under the brand ''Himalaya Pure Herbs''.

The Pure Herbs brand is a range of 12 specially selected individual herbs that can be used individually to solve specific problems and maintain wellness of the body. "Himalaya Pure Herbs has the pure and concentrated goodness of herbs in the right measure that are scientifically tested and guaranteed for the highest quality and potency," said Mr. Philipe J Haydon, General Manager - Pharma Marketing, The Himalaya Drug Company.

The pharmacological activities of the individual herbs are well defined. The herbs that feature in the Pure Herbs range have remarkable benefits. The research process begins with raw herbs chosen from traditional texts and from observations and experiences of indigenous plants. The sources of the herbs are subjected to extreme scrutiny in terms of the cultivation process, which is essentially organic, quality of crop, methods of harvest, storage and transportation etc. The scientific testing and modern extraction process adopted by Himalaya ensures that the benefit of the herb is consistent and without any batch-to-batch variation.

Herbs have been used for centuries as 'special foods' to eliminate excesses and minimize deficiencies. The value of using herbs lies particularly in their mildness to the body. While herbs may provide nutrition to the body, their primary function is to stimulate or improve body functions, he said.

The Himalaya Pure Herbs range will comprise of the following:   Amalaki - an anti-oxidant   Arjuna - blood circulation   Ashvagandha - anti-stress   Brahmi -alertness   Karela- regulates metabolism   Lasuna - cholesterol protection   Neem - skin care   Shuddha Guggulu - lipid regulator   Shallaki - joint pain   Tagara - relaxant   Triphala - bowel cleanser   Tulasi - cough & cold

The products will be launched as OTC products and sold in packs of 60 capsules each. Pure Herbs has been priced in the range of Rs 45-60 and the recommended dosage is one capsule each twice a day.

About the Company:
Since its inception in 1930, Himalaya has used modern research to create pharmaceutical-grade, herbal products. Today, Himalaya products serve the health and personal care needs of consumers in over 50 countries including USA, UK, Holland, Switzerland and Belgium.

Himalaya offers the following product ranges:

- A medicinal range that includes well-known brands like Liv.52, Bonnisan and Geriforte

- Personal care products under the brand "Ayurvedic Concepts"

- A range of animal health products

- A range of single herbs under the brand "Pure Herbs"

The company's emphasis on research and validation has led 200,000 doctors worldwide to endorse Himalaya products.

For more information, visit Pure Herbs page.