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Himalaya’s Liv.52 ranked one of India’s fastest growing
pharmaceutical products
Bangalore, February 07, 2007 |
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Liv.52, one of the flagship products of The Himalaya Drug Company, is ranked
No. 5 in the top 10 best selling pharmaceutical products in India, according to a recently published ORG-IMS report.
Liv.52 is the ONLY herbal pharmaceutical product on this list, attesting to the efficacy of scientifically researched herbal drugs. Liv.52 is also the uncontested leader in the hepato-protective (liver disorders) segment.
Promoted exclusively through doctors, the phenomenal growth of Liv.52 (27% according to the November 2006, ORG-IMS report) is an endorsement of the trust the medical community has in this product.
Developed in the 1950s, Liv.52 continues to be the top selling medicine in India and is becoming increasingly popular amongst the medical fraternity internationally. It is sold in over 50 countries, with 1 unit of Liv.52 sold every second somewhere around the globe.
In UAE, where it is promoted as a prescription drug, it ranks second in the hepato-protective group with a 20% market share. In Russia, the product is prescribed as an adjuvant in the TB regimen and has successfully proved its efficacy through clinical studies conducted in leading Russian hospitals. The International Office for the Control of Medicines, Switzerland (the Swiss health authority that is the equivalent of the US FDA) has also given regulatory approval and registered Liv.52 as a safe and effective drug.
In fact, Liv.52 has over 200 clinical research papers backing it. Studies on Liv.52 have been published in leading journals like the European Journal of Clinical Pharmacology, HerbalGram (USA) and The Asian Medical Journal. In June 2003, Liv.52 (LiverCare in the US) was named one of the American Botanical Council’s 13 proprietary herbal formulas, represented due to the extent of clinical studies associated with the product. Liv.52 is mentioned in the Martindale: the Complete Drug Reference book published by the Royal Pharmaceutical Society of the United Kingdom.
Liv.52 is widely used for liver care. It is also useful in various conditions like viral hepatitis, drug-induced hepatitis, alcoholic liver disease, protein energy malnutrition, loss of appetite as well as convalescence during prolonged illness.
*Please consult a Physician before taking Liv.52 |
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