The Himalaya Drug Company, a leader in herbal healthcare, known for its range of excellent and innovative products ranging over pharma, personal and animal care opened its 92nd Exclusive 'Himalaya Herbal Healthcare' store on CMH Road, Indiranagar, Bangalore today.

This store is another addition to Himalaya's long chain of exclusive retail outlets, focusing on displaying its entire 'head-to-heel' range of herbal therapeutic products.

The focus of Himalaya's retail strategy is to increase accessibility, visibility and enhance the consumer's shopping experience. The company has over 180 products in its portfolio, each of which is backed by years of scientific research. With such a vast range, the Company believes, it is essential to have exclusive outlets, which can showcase these products, provide information on their therapeutic benefits and assist consumers in buying the right product.

The branded outlets, which enable consumers to browse through the vast range of Himalaya products, have their queries answered and purchase products of their choice, are a step in that direction.

"Consumers today are far more discerning. Along with quality products they are also looking for ambience and convenience in shopping. Himalaya's retail outlets have been designed keeping this in mind," said Subrata Dutta, Business Head Consumer Division, The Himalaya Drug Company.

He further added, "Our retail outlets serve as crucial 'Information Centers' where trained managers answer consumer queries and give out information on Himalaya products. All retail outlets are electronically linked to a CRM Cell, which is assisted by a team of medical doctors, to answer specific customer health queries. The emphasis is on service, access and experience. We want to give our consumers personalized attention along with a warm and inviting shopping space."

Besides the 92 Exclusive stores, Himalaya products are also present across 600 multi-branded Shop-in-shops or S&S's across the country as well as departmental stores and chemists.

About The Himalaya Drug Company

The Himalaya Drug Company, founded in 1930, is a recognized global pioneer and leader in the use of modern science in the development of herbal products. The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya strongly believes in the utilization of modern research and development practices to rediscover and validate ayurveda's secrets. Himalaya offers 'head-to-heel' herbal solutions for the entire family. The Company's product range consists of Pharmaceutical, Personal Care, Pure Herbs and Animal Health Products. The personal care line launched in 1999 has given a new dimension to Himalaya's consumer push. The range of personal care products includes skincare, hair care, baby care and dental care along with 'well being' products like Pure Herbs, Chyavanaprasha and Forest Honey. Each Himalaya product undergoes up to l0 years of primary research before it reaches the market. It is these stringent quality standards that have led Himalaya's products to be endorsed by over 100,000 doctors and accepted by consumers worldwide for their health and personal care needs. Every quarter of a second, a Himalaya product is bought by someone somewhere in the world. In March 2001, the company was granted a "Good Manufacturing Practices (GMP)" Certificate, issued by the Licensing Authority, Directorate of Indian Systems of Medicine, Bangalore.