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CONSUMER HEALTH DIVISION - THE HIMALAYA DRUG COMPANY
SCALING NEW HEIGHTS
Bangalore, May 25, 2004

The Himalaya Drug Company, leaders in the herbal space, propelling the growth of the Consumer Health Division, announced the launch of "Shahicool Herbal Sharbat" and "Gripe Water". The recent launch extends the portfolio of the Consumer Health division to six products, others being - Pure Herbs, Forest Honey, Throat Lozenges and Chyvanaprasha.

Himalaya's Consumer Health Division consists of soft therapeutic products that promote general healthcare, wellness and can be administered to the entire family.

About Himalaya Shahicool Herbal Sharbat:
An all-natural cooling drink, Himalaya Shahicool contains a unique blend of time-tested herbs. It is the only sharbat that contains Sariva, a herb known for its refreshing properties.

Himalaya's Shahicool Sharbat, apart from being a refreshing summer drink its also known for its medicinal properties such as a blood purifier, curing heat illnesses such as heat exhaustion and heat cramps, fluid imbalances, dyspepsia, flatulence, fatigue and anorexia. The product is priced at Rs.70/- for a 700 ml bottle.
Contains: No Fruit Pulp. No Diluting Agents. No Artificial Flavors.

Shahicool

Gripe Water

About Himalaya Gripe Water:
Himalaya Gripe Water is 100% safe and 100% natural. A single ingredient Gripe Water containing Krishnajiraka, known for its medicinal properties, is used as a safe digestive, playing a significant role in relieving and protecting the delicate system of an infant.

Himalaya Gripe Water helps in relieving infants from problems of indigestion, hiccups and colic. The product is available in a 120 ml bottle priced at Rs. 25/-.
Contains: No Sodium Bicarbonate. No Alcohol. No Chemicals. Gentle on Stomach.

Speaking on the occasion Mr. Ravi Prasad, President and CEO, The Himalaya Drug Company said, "Launched in April 2003, the Consumer Health Division of Himalaya has shown a significant growth since its launch and is poised for expansion in the years to come. Given the prospects of the FMHG sector, this division is strategic to the growth of Himalaya."

Adding, Mr. R V Raman, Business Head, Consumer Health Division, The Himalaya Drug Company stated, "We have made a concerted effort to extend our range of offerings by launching Himalaya Herbal Sharbat and Himalaya Gripe Water. We have chalked out a comprehensive roadmap in launching these products in keeping with the vision of the company of spreading wellness in every home."

   
 
   
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