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Bangalore, March 03, 2004  
BottomLine: HAL, HMT, Himalaya, others show the way
New Sheen to Corp Image
 

Corporates in Bangalore are taking pride in showcasing their heritage. These heritage museums are acting as brand ambassadors for the companies and in some cases morale boosters for their employees.

While some companies have taken their heritage to public domain, others have chosen to set up in-house museums that act like an old generation story teller to remind employees of what the company stands for.

Hand tablet punching machine
Hand tablet punching machine

Herbal products major Himalaya Drug company is planning to enlarge its five year old in-house museum, which currently is not open to the public. Explaining the theme behind the museum Himalaya Drugs Company CEO Ravi Prasad says, "A lot of effort has gone into building the 74-year old brand into what it is today. The museum stands for the culture of honesty, integrity and hardwork that has been instilled into the minds of each and every employee at Himalaya." According to Mr. Prasad, the museum was a "living example of the values and the vision of the founder".

Rightly so, Himalaya's museum has on prominent display, the work table of founder Mr. Manal complete with work accessories, his iron cash box and calculator by the side. The company, which began as a one-man firm in 1930, also stores the first hand tablet punching machine used by Mr. Manal along with other interesting and rare antiques such as old drug formula cards and old drug packaging.

 
   
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