Ayurveda makes a resounding comeback
One of India's traditional systems of medicine, ayurveda, goes back a few thousands years. If it is making a comeback, attribute it to the emergence of naturopathy on the therapeutic mainstream. And as researchers grapple with the challenges involved in creating herbal formulations, marrying ayurveda with modern science to offer herbs-in-a-capsule is catching on in India. Ravi Prasad, the Chief Executive Officer of Himalaya Drug Company, calls this process "active Ayurveda" and believes this could be India's ticket to the big time.