In alignment with the global brand unification exercise, Himalaya Ayurvedic Concepts in India has been re-christened as Himalaya Herbals. The personal care range now portrays a new global look.

The company has taken a strategic move to adorn a new image to compete with international brands in India, USA, South America, Europe, Middle East, Africa and Asia Pacific. "Himalaya Herbals is distinctively designed and packaged. It not only augments the brand personality but also makes it visually powerful," informed Soumitro Banerji, business head, Personal Care Division, The Himalaya Drug Company.

"The 'Himalaya' brand name enjoys a strong equity both with doctors and consumers across the world. The recent initiative is in sync with our global brand unification exercise and is a logical extension in making Himalaya a world-class brand. The new look would enhance the brand value and enable us to compete with the best brands in both the domestic and international markets," he said.

The products in the Himalaya Herbals range consists of natural herbal based products including hair care, skin care, body care, health care and oral care. All its formulations are subject to primary research of up to ten years before the final product reaches the consumer. It is this emphasis on research and stringent quality standards that has led over 200, 000 doctors worldwide to endorse Himalaya products, he said.