Bangalore-based Himalaya Drug Company, maker of herbal healthcare products, in a strategic move has re-christened the Himalaya Ayurvedic Concepts division to Himalaya Herbals.

Addressing a press conference here on Thursday, Mr. Soumitro Banerji, Business Head Personal Care Division, Himalaya Drug Company, said that this re-christening is the second phase of the brand unification exercise embarked by the company since December 2001. "The company's brand name enjoys a strong equity both with doctors and consumers for safe and efficacious products. The recent initiative is in sync with our global brand unification exercise and is a logical extension in making Himalaya a global brand", he added.

To compete with global brands in many western markets, the company also unveiled a new global look for its personal care range under Himalaya Herbals. In addition to independent products, the company plans to give extra emphasis on a range of products like shampoo and skin care range.