With an eye on the international market, Bangalore-based Himalaya Drug Company announced the re-branding of its Himalaya Ayurvedic Concepts personal care range of products to 'Himalaya Herbals'.

"As part of a unification exercise to have one common brand, Himalaya Herbals has been launched with a new global look in packaging design and style at par with international brands and in keeping with evolving customer expectations. The earlier packaging was considered good but serious. Hence the need to change it to keep up with international standards," Soumitro Banerji, Business Head, Personal Care Division, Himalaya Drug Company, told reporters here on Thursday.

The new look, he added, was a logical extension in making Himalaya a world-class brand and would enable the company to compete with the best brands both in domestic and international markets.

Himalaya's personal care range includes over 30 hair-care, skin-care, health-care and body-care products and is available in 25 countries like the US, UAE and Africa among others. "The new-look products including shampoos, lotions, and a newly-launched nourishing skin cream would be introduced in a phased manner. All of them should be available by end of February 2004," Banerji said.