Buoyed by the resounding success in the UAE and some other Gulf markets, India's herbal healthcare major The Himalaya Drug Company is entering the huge Saudi Arabian market.

The company is drawing up plans to invest in the Gulf and Middle East region by setting up offices through a workforce in association with local partners.

"We are entering the Saudi market in December this year making available our entire range through a distributor there," Ravi Prasad, President and Chief Executive, told Gulf News.

The Bangalore-based company, set up in 1930, has achieved 25 per cent sales growth this year with overseas growth being higher. "The Himalaya range of medicinal, personal care, pure herbs and animal health care products is selling well in the overseas markets with high visibility. We are investing in developing international markets by creating our own international hubs, our own offices."

One such hub is Singapore where the company recently opened shop.

Prasad said the UAE is a very important market for the company, serving also as a distribution hub for the region. "We are more than satisfied with sales in the Middle East markets and in the UAE, our brands highest sales are in Spinneys," he said.