Bangalore based Himalaya Drug Company has made an entry into the Rs 350-crore Chyavanaprasha market with the launch of its 'Himalaya Chyavanaprasha.' The company has signed on cricketers Yuvraj Singh and Zaheer Khan to endorse the brand. The company hopes to garner almost five per cent market share in the first year itself. The Himalaya Chyavanaprasha is being offered in a pack size of 500 gm jar priced at Rs 110. The company has positioned the product on the baseline 'Sehat ho ya Kaamyabi - No Shortcuts.'