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Riding high on its communication strategy with leading cricketrs
Yuvraj Singh and Zaheer Khan as brand ambassadors, Himalaya Drug
Company on Tuesday announced its entry into the Rs 350-crore Chyavanaprasha
market. "We seek to corner a 5 per cent share in the Rs 350-crore
market," Ravi Prasad, President and CEO, said. Himalaya launched
a 500 gm family pack of Chyavanaprasha, priced at Rs 110.
The company had signed the cricketers as brand ambassadors for one
year.
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