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Bangalore, November 20, 2002  
Himalaya unveils Chyavanaprasha  

Riding high on its communication strategy with leading cricketrs Yuvraj Singh and Zaheer Khan as brand ambassadors, Himalaya Drug Company on Tuesday announced its entry into the Rs 350-crore Chyavanaprasha market. "We seek to corner a 5 per cent share in the Rs 350-crore market," Ravi Prasad, President and CEO, said. Himalaya launched a 500 gm family pack of Chyavanaprasha, priced at Rs 110. The company had signed the cricketers as brand ambassadors for one year.

 
   
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