The articulate English speaking dadima of the Ayurvedic Concepts television commercial had made the brand virtually a household name in India. Last December the company brought Ayurvedic Concepts under the umbrella branding of Himalaya and has gained stronger visibility in the market. "This decision was in keeping with our global strategy to have Himalaya under one roof. There has been a paradigm shift from individual stand-alone brands to umbrella branding. "We have received an overwhelming positive response and our customers are very happy and comfortable with the name change", says Ravi Prasad, President and CEO.

Himalaya has recently launched 12 new products through its newly set up Himalaya Pure Herbs Division. "Our Single Herb products are 28 in number which are available at our stores. Without any advertising 15 of these products have started selling very well. Out of these, the 12 fastest moving products are available with chemists across the country. And interestingly, chemists operating close to these stores have reported an increase in sales of their products," he states.