Himalaya Herbal Healthcare today launched a new division Himalaya Pure Herbs with 12 products in its fold, addressing specific health problems and maintaining wellness of the body.

Philipe J. Haydon, General Manager (Pharma marketing), told presspersons that the division had already started marketing the products worldwide and was now going aggressively into the domestic market. The company is targeting a sales of about Rs. 15 crores in the first year and hopes to touch Rs. 100 crores in five years.

Quoting ORG market survey, he said the domestic market for herbal products was Rs. 4,200 crores and that it was largely in the unorganised sector. There were small players, but Himalaya, he claimed, was the first one to go international.

Mr. Haydon said the company had dedicated farms in Bangalore and certain places in the north where it grew herbs. Subsequently, the company had stringent scientific testing and modern extraction process, ensuring that the benefit of the herb was consistent and without any batch-to-batch variation.

The 12 products launched today are Amalaki (an anti-oxidant), Arjuna (for blood circulation), Ashvagandha (anti-stress), Brahmi (alterness), Karela (regulates metabolism), Lasuna (cholesterol protection), Neem (skin care), Shuddha Guggulu (lipid regulator), Shallaki (joint pain), Tagara (relaxant), Triphala (bowel cleanser) and Tulasi (cough and cold). The products are available over the counter and in the price range of Rs. 45 to Rs. 60 per pack of 60 capsules each.