The story of a girl, who loves to indulge like a child, but makes sure she brushes like an ‘adult' is the key message in Himalaya's latest commercial for Dental Cream. The creative idea for the advertisement stems from the premise that adults love to indulge in different foods, but are always conscious of how this affects their teeth. On the other hand, children are carefree - they eat what they want and do not worry about their teeth.

The advertisement recreates the freedom that children enjoy when it comes to eating anything their heart desires and remaining guilt- free. The ad captures a day in the life of a carefree, child-like, fun-loving young woman who uses Himalaya Dental Cream. It shows her indulging in small pleasures, mainly lots of delicious sweets, without a trace of guilt!

The ad deviates from the norm of depicting children indulging in desserts and instead shows adults enjoying child-like food. It clearly emphasizes the product benefit— a herbal toothpaste that addresses adult dental needs. It also drives home the message that this is a daily-use product for all adults who want healthy teeth.