Himalaya’s exclusive outlets have been revamped to give it a new look and feel.

The new elements include uniforms designed by leading fashion designer Manoviraj Khosla, ‘leaf-motif’ as the brand mnemonic, a scientific plannogram and enhanced visual imagery. The objective of the revamp is to give our customers a store with a different ‘look and feel’ along with a unique and pleasant shopping experience. Young people who visit the store will also get a feel for modern scientific Ayurveda, which is efficacious, safe and trendy.

The uniforms incorporate elements of the Himalaya brand- from the teal colour to the orange leaf- emphasizing our connect with nature.

The orange leaf of the brand mnemonic is derived from the Himalaya logo itself. It represents warmth, vibrancy and commitment to caring; by using this as the brand mnemonic, we bring to the fore our focus on customers and the nature of our relationship with them.

Pioneers in the retail space, Himalaya launched the exclusive outlets way back in 1999, when the Indian retail scenario was still primitive. The objective was to have a platform to display our 200+ ‘head to heel’ product range, across personal care, pharmaceuticals and animal health and introduce the customer to our brand of ‘scientific contemporary Ayurveda’. Today, we have close to 100 outlets across the country and hope to increase the number by another 100 in the next two years.

The all-India retail revamp program incorporating new design elements makes the stores more customer-friendly, contemporary and stylish, without compromising on the fact that the outlets will remain ‘information kiosks’ on Himalaya’s scientific herbal healthcare and personal care products.