Himalaya is all set to pamper the Russian consumer with its complete range of personal care products. From silky smooth creams and lotions to shampoos and conditioners made from exotic herbs, the Russian woman and man will now enjoy a total ‘head-to-heel’ pampering experience, courtesy Himalaya!

The foray into Russia’s extremely competitive personal care market is perfectly timed. The external environment couldn’t be better. Ayurveda is gaining in popularity with more and more people looking for alternative therapies to stay fit and healthy.

Moreover, Himalaya is already a reputed name in Russia as far as therapeutic products are concerned. In fact, Himalaya’s Liv 52 has undergone several successful clinical trials at leading Russian hospitals and is now recommended as an adjuvant in the government’s TB regimen. The equity the brand enjoys with the medical fraternity and consumers, will help tremendously in creating recall for the personal care range.

Mr Ravi Prasad at the launch.

Since the Russian consumer has seen almost every big brand in the world, Himalaya has to offer something unique in order to make them sit up and take notice!

Himalaya’s USP in Russia will be its extensive product portfolio, rare ingredients used in our formulations and above all else the science and research backing each and every product. The blend of tradition and innovation in Himalaya products will also add to its appeal.

The initial response of the media and public to the launch has been very encouraging. People want products that deliver on their promise, and Himalaya’s ‘problem-solution’ range of products, bring together aspects of ‘health and beauty’, making them a big hit with customers.

The stringent quality processes followed at Himalaya also adds to consumer confidence and trust. The fact that our herbs are grown organically, makes a lot of difference to quality of the final product.