 Himalaya recently restructured its pharmaceutical division, creating three new Strategic Business Units (SBUs)- Zenith, Zandra and Zindel. The SBUs have been formed with the aim of providing greater structure to the wide range of pharma products and equitable distribution of the marketing force. The SBUs will increase portfolio rationalization, and with speciality based product promotion Himalaya's brand identity will become more clearly defined.
Moreover, there are several brands within the therapeutic segment like Cystone, Rumalaya Forte and others, which have tremendous growth potential. The SBUs will explore this potential and create success stories like Liv.52.
The three divisions will not only deal with different types of products, but will also look at portfolio segmentation based on doctor specialty.
|
| What the names mean? |
The choice of names of the SBUs is very interesting. Zenith means The horizon, Zandra means Helper of Humankind while Zindel stands for Defender of Humankind.
The names of the division tie in with the philosophy of Himalaya to provide scientifically researched herbal healthcare products that make a difference in the lives of millions of people. Health is an integral part of our well-being and Himalaya believes that good health should be accessible to all. Our efforts are focused on making this possible. |
|
With respect to the medical fraternity, the SBUs will help Himalaya increase its reach and penetrate the market at a deeper level.
The herbal healthcare market is still at a growing stage and the need of the hour is to educate target consumers not only about the safety and efficacy of ayurveda, but also about the scientific research that goes into all Himalaya products. Proper information dissemination, especially to doctors, will create top-of-mind awareness of the need and availability of Himalaya products. This in turn will benefit consumers.
|
