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Brand India is coming of age and a few Swadeshi brands are giving it a pride of place on the global landscape. From lifestyle to education, health to films…homegrown brands are creating big waves.
In its August 2006 Independence Issue, USP Age, a popular marketing and communication magazine, listed India’s new power brands and Himalaya featured as a super achiever in the herbal healthcare space. The magazine stated, ‘The USP of this brand is its focus on scientific research with an emphasis on the need to validate traditional Ayurveda’.
Himalaya’s success has been in taking a traditional system of medicine and presenting it to a savvy global consumer, in the language of modern science, so that it becomes relevant and accessible. With a presence in over 70 countries, Himalaya has created a name for itself as a complete head-to-heel herbal healthcare provider. |
