Moving closer and closer to our consumers is an integral part of Himalaya's strategy.

In keeping with this objective, Himalaya recently inaugurated two exclusive retail outlets in Bhopal and Ahmedabad. In both cities the Himalaya outlet is located in up-market shopping destinations, giving it strategic visibility and accessibility amongst consumers.

The store in Bhopal is located at Maan Sarovar, Habib Ganj Station, while the address of the Ahmedabad store address is the prime CG Road.

The Bhopal store is Himalaya's first exclusive retail outlet in the city. Spanning approx. 300 sq ft, the outlet is part of Himalaya's long chain of stores that focus on the company's "do-good" range of herbal therapeutic products. T he store showcases the entire range of Himalaya's head- to-heel herbal solutions and provides consumers with premium products ranging from pharma, personal care, baby care and animal health care at competitive prices.

Himalaya already has 4 shop-in-shops in Bhopal. Positive feedback from the market coupled with a rise in demand for its products, motivated the company to set up an exclusive outlet in the city. Himalaya will emphasize its presence here with a number of attractive promotions and offers for its customers.

In Ahmedabad, Himalaya enjoys a wide presence. With the new outlet, the total number of Himalaya stores in the city has gone up to 11- with 10 shop-in-shops and 1 exclusive store. This exclusive store has been designed keeping in mind the evolving taste of the Indian consumer. The retail format is modern, warm, inviting and experiential. Since Himalaya products are highly specialized, the consumer now has a space wherein they can read about the products, find out more by interacting with our trained personnel and then make an informed choice whether or not to buy it.

Himalaya store at Ahmedabad

Speaking on the occasion of the launch of the store in Ahmedabad, Subrata Dutta, Head- Consumer Health Division, The Himalaya Drug Company , stated, " Ahmedabad is an important market to us as consumers are actively tapping into health and wellness trends prevailing in other metros. Yet the consumer here is very discerning and wants efficacious products. Himalaya's products are doing well in the market only because we make sure we deliver on our promise."

The new store is already creating waves in the market and the recent promos by Radio Mirchi have attracted a lot of attention. Himalaya is planning on doing similar creative campaigns in future to reach out to young and upwardly mobile consumers.