May 11 th 2006 was a special day for Himalaya Herbals as the company launched its exclusive retail outlet at C4C3, Kuala Lumpur City Center (KLCC) Park , the landmark twin-tower complex in KL, making it the first Indian brand to have a stand-alone store in this premium shopping complex.
The coveted address has been Himalaya's longtime dream in Malaysia as it gives the company the ideal platform to present its powerful brand of Modern Scientific Ayurveda to the savvy, health conscious Malaysian consumer.
 |
Himalaya at KLCC |
Speaking at the launch, Sue Ong, Himalaya's chief distributor in Malaysia , said, "Himalaya is the only head-to-heel herbal healthcare brand at KLCC. Within just two years of operating in this market, we are now sharing space with Gucci, Armani, Crabtree & Evelyn and the like. This shows the faith people have in the brand and its potential."
Ravi Prasad, President & CEO, The Himalaya Drug Company, commented, "This is a significant achievement for Himalaya as it provides us a platform to reach out to our consumers and communicate to them the efficacy of scientifically backed herbal formulations. This is also a step in the positive direction for the Indian herbal industry as it shows the high standards which Indian herbal companies can and have achieved. Above all, it is a giant leap in taking our heritage Ayurveda global."
Also at the launch was one of Malaysia's top model, VJ and actress, Bernie Chan, who had some great stuff to say about Himalaya's Purim, which worked wonders for her skin giving it a perfect glow!
The prestigious 'House of Herbals' at KLCC will showcase all Himalaya products currently marketed in Malaysia including its popular Pure Herbs range, pampering body treats for the skin, haircare essentials and therapeutic products. It will serve as an information center for consumers looking to find out more about our products, the special herbs we use in them and the science, which goes into making an efficacious Himalaya product.
And of course the outlet will offer the discerning shopper a lovely, warm and inviting shopping ambience, satisfying their lust for luxe, with the inimitable Himalaya signature.
The design, décor and elegance of the outlet capture the dynamic contemporary spirit of the brand. The products retain the heritage of 76 years of expertise in understanding Ayurveda and fusing it with scientific technology to provide the world's best in herbal healthcare.
The KLCC boutique will extend the Himalaya universe in Malaysia and reinforce the essence of a 'popular brand with premium appeal'.
|