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The past few years have been one of great excitement for Himalaya, especially on the retail front.
We have opened exclusive retail showrooms to complement our vast nationwide distribution network in terms of reach, give us visibility and most importantly give our consumers greater accessibility.
Our retail strategy continues to be in 'overdrive mode'. We recently inaugurated two exclusive retail stores in Malleshwaram and Indiranagar in Bangalore on January 23rd and February 13th respectively.
With these additions, Himalaya now has a total of 92 exclusive stores across India.
The philosophy behind our exclusive retail outlets is to move closer to the consumer, giving them a warm and inviting space to look at our vast range of products, interact with our trained in-store personnel, get information on different herbs used in our products, understand their medicinal and therapeutic properties and make 'informed' purchases. All retail outlets are electronically linked to a Customer Relation Management (CSR) Cell, which is assisted by a team of medical doctors, to answer specific customer health queries.
As we continue to grow and add more products, we want our consumers to enter the 'Himalaya' world and thoroughly enjoy this experience.
Our exclusive retail outlets are one of the ways we intend to reach out to our many consumers. |