Liv.52 is a typical example of innovation at Himalaya. The research team was given the task of finding a natural remedy that improved liver function, which was a great concern to many people at that time.
Dr. Roshan Captain was made head of Himalaya's R&D in 1950. During the 1950s, several coded liver formulations went on trial and one of them, coded 52, was responsible in remarkable recovery from hepatitis. This led to wider product testing, which is the hallmark of Himalaya's operations. Tests in different parts of India with formula 52 showed significant improvement in liver functions. There was a great demand for samples of formula 52 from doctors who conducted the trials. Mr. M. Manal, Himalaya's founder, made Liv.52 the brand name to aid doctor recall.
Liv.52 soon became the signature brand of Himalaya, one of India's top ten sellers, and one of the world's most enduring phytomedicines, currently registered in over 25 countries.
Today, 1 billion tablets and 13 million syrup bottles of Liv.52 are sold every year across the globe.