In order to seek solutions for some of the environmental problems faced by the community, Himalaya implemented an environmental awareness program, focused on disseminating information to students across Bangalore on major environmental issues confronting urban areas.

Christened Himalaya & You, the environmental awareness program was sponsored by us and implemented in collaboration with The Energy Research Institute (TERI), a non-profit research organization working in the fields of energy, environment & sustainable development since 1974. TERI is doing extensive work with young adults in the field of environmental education and this partnership helped us leverage their expertise in devising innovative campaigns with maximum outreach and effect.

Himalaya & You commenced in August 2004 and ended in October 2005.

While conceptualizing the content and contours of the program, we decided to work with young adults because they represent the future and they have to bear a great responsibility of protecting their environment if they want to enjoy a good and healthy life.

The project aimed at providing information & direction to youth on environment-health linkages and increasing youth participation in environment related sustainability issues.

The program had a wide outreach, covering 10 premier schools and 4 colleges in Bangalore. The participating students belonged to the 13 - 21 years age bracket. The university students participated as volunteers, assisting us throughout the program and bringing to the table their own unique brand of campaigning!